They say that you form your first and lasting impressions of an experience, in anywhere from a range of 2 to 20 seconds. As of now I have applied to several programs and to be honest was a little shocked at the attention various Program Managers gave to their response emails. My first impressions ranged from, "I'm going to enjoy work with you" to "This Program is Not worth my time." It was my thought that the first contact should be open, positive, encouraging, and heaven forbid even a little personal.
I have to say though that some managers put real effort into their response some of them pretty good in fact. The good ones included specific program information, an introduction to the affiliate manager of the program, a rundown of available tools at my disposal through their program, a couple of astute managers had even taken the time to add best sellers and auto populated HTML code for banners making quick deployment that much easier. My Favorites were responses that even had a clear bonus offer to entice me to get those links up. I even got a few Ideas on how I could improve my approval email. Yet there are two sides to every coin. Some things that I saw that distressed me were the lack of warm welcomes to potentially successful partners. The introductions to a contact or dedicated affiliate manager were infrequent to non-existent. The responses that really failed to impress were the ones that gave an "Affiliate@I-don't-really-pay-attention-to-This-Address.com" email as the best way to contact them.
The greatest disparity of style I have found in the programs thus far is with those that auto approved. They were either Great, or shockingly blank. My impression of the latter program responses was that they hadn't even really looked into the process and did not know how to operate their own, and I really don't want to do anything for them. I am not going to try and put real efforts in and hours of labor for nothing, I want to work with someone that does the same amount of work or at least attempts to look like they do.
So you know I am placing links on this blog of the programs I have joined and plan on promoting in one way or another. I am not going to single out anyone but I do hope that future managers may look at this can gain a better perspective and apply it to their Program. What I can say at about week two of this little adventure (most great affiliates say it took them 3 years to consider their efforts “Great”) is that it is actually kind of exciting to go through the list of merchants on ShareASale and browse sites of potential programs to promote. honestly you can get so many ideas I see why affiliates that are not solely concentrated in my niche have little time to spare or may take longer to respond, and knowing that is really going to help me better manage those affiliates that I work with now, and better appreciate it when I do have their attention.
I have to say though that some managers put real effort into their response some of them pretty good in fact. The good ones included specific program information, an introduction to the affiliate manager of the program, a rundown of available tools at my disposal through their program, a couple of astute managers had even taken the time to add best sellers and auto populated HTML code for banners making quick deployment that much easier. My Favorites were responses that even had a clear bonus offer to entice me to get those links up. I even got a few Ideas on how I could improve my approval email. Yet there are two sides to every coin. Some things that I saw that distressed me were the lack of warm welcomes to potentially successful partners. The introductions to a contact or dedicated affiliate manager were infrequent to non-existent. The responses that really failed to impress were the ones that gave an "Affiliate@I-don't-really-pay-attention-to-This-Address.com" email as the best way to contact them.
The greatest disparity of style I have found in the programs thus far is with those that auto approved. They were either Great, or shockingly blank. My impression of the latter program responses was that they hadn't even really looked into the process and did not know how to operate their own, and I really don't want to do anything for them. I am not going to try and put real efforts in and hours of labor for nothing, I want to work with someone that does the same amount of work or at least attempts to look like they do.
So you know I am placing links on this blog of the programs I have joined and plan on promoting in one way or another. I am not going to single out anyone but I do hope that future managers may look at this can gain a better perspective and apply it to their Program. What I can say at about week two of this little adventure (most great affiliates say it took them 3 years to consider their efforts “Great”) is that it is actually kind of exciting to go through the list of merchants on ShareASale and browse sites of potential programs to promote. honestly you can get so many ideas I see why affiliates that are not solely concentrated in my niche have little time to spare or may take longer to respond, and knowing that is really going to help me better manage those affiliates that I work with now, and better appreciate it when I do have their attention.
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